Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand
“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says...
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
Grofers’ Grand Orange Bag Day increased visibility with Xaxis, Mindshare & Lemma’s partnership
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
2019 winners to share £650,000 worth of DOOH screen space; Landsec Piccadilly Lights joins the competition
