The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use...
The campaign cleverly taps into the show's core essence, leveraging iconic elements to create an immersive and memorable experience in public spaces.
Azazul’s impressive portfolio includes crafting campaigns for major brands such as Nescafe, Coca-Cola, Nestlé Maggi, Domino’s Pizza, Dabur, Maruti Suzuki.
Live UV around Ocean Outdoor screens burns different skin tones in real time
The WOO Global Congress was held in Mexico City from June 4-6 2025
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations...
The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the...
The annual WOO Global Congress in Mexico City highlights the OOH industry's significant growth and ongoing strategic transformations.
The creative idea was brought to life by Talented and implemented in partnership with Signpost
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
