‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

In OOH News By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units

In OOH News By M4G Bureau - March 29, 2024

Global will also continue to represent BT’s street furniture advertising sales for the next decade

Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities

In OOH News By Rajiv Raghunath - March 28, 2024

The job roles are diverse, from creative design to campaign management

OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28

In OOH News By Rajiv Raghunath - March 27, 2024

The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions

UK OOH icons power down for Earth Hour

In Digital OOH By Rajiv Raghunath - March 26, 2024

The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.

Aurangabad-based Media House Group bags rights for advertising on 100 city buses

In OOH News By Sakshi Sanghavi - March 19, 2024

The rights have been secured for a 5-year period

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

In OOH News By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Omnichannel retail media platform Zitcha expands into Europe with new UK office

In OOH News By M4G Bureau - March 07, 2024

Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors

Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB

In Digital OOH By M4G Bureau - March 05, 2024

UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK

UK’s Wildstone establishes DOOH footprint in Ireland

In Digital OOH By Rajiv Raghunath - February 21, 2024

Unveils two new screens in Dublin, partnering with Micromedia