Weighing an extraordinary 800 kg, the modak has been officially recognised by the World Record Book of India as the ‘Biggest Modak Using Traditional Ingredients’.
Drawing from global examples, Dino Burbidge explained the principles behind OOH that truly works.
The campaign is located at Noida Sector 52 Metro station
Matthew Dearden, CEO of Alight Media, shared his insights on why DOOH is becoming a powerful tool for small businesses.
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major media types and it will now...
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a percentage of the company’s annual UK...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant and sustained strength, reinforcing its crucial...
This campaign is executed by Signpost India
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of steaming hot pakodas on the billboard,...