Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

In Digital OOH By M4G Bureau - December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

When an auto ride says it loud and clear!

In OOH News By M4G Bureau - June 09, 2021

The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.

‘Brand marketing is education as it is investment’

In OOH News By N Jayalakshmi - May 20, 2021

With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

‘Programmatic is contributing to DOOH growth’

In Digital OOH By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

AdMAVIN on-boards Sailesh Muthu to lead Product and Marketing efforts

In OOH News By M4G Bureau - June 18, 2020

Prior to joining AdMAVIN, Sailesh has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively

SAATCHI & SAATCHI PROPAGATE bag integrated communications mandate for Harappa Education

In OOH News By M4G Bureau - February 24, 2020

The agency will towards establishing their leadership in the disruptive, fast-growing category of professional skilling

Kotak Mutual Fund takes Investor Education to the Next Level

In OOH News By M4G Bureau - February 17, 2020

The BFSI brand launches a Pan-India campaign across platforms introducing Mr. SIP to consumers including OOH

IMT Nagpur creates strategic presence at airports

In Campaigns By Pray Jani - November 21, 2019

The awareness campaign by Institute of Management Technology, Nagpur communicates to the masses right before admissions