Dabur joins UP’s Covid battle with vaccination, hygiene campaigns

In Campaigns By N Jayalakshmi - June 29, 2021

Dabur India recently joined hands with the Government of Uttar Pradesh to roll out a massive COVID vaccination drive, while also launching a unique campaign in Meerut, ‘Suraksha Hai Zaruri’ to create awareness about the importance of hand-washing during this pandemic.

Unlocking Delhi unhinges OOH from growth curbs

In OOH News By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

Outdoor ad ban in Bengaluru extends well beyond 1,000 days, media owners look askance at official apathy

In OOH News By Rajiv Raghunath - June 01, 2021

Financially distressed media owners in the city are vociferously asking the state government for restoration of their business by introducing the long pending 2018 bylaws.

Where’s OOH headed in ‘God’s Own Country’?

In OOH News By Ria Banerjee - May 31, 2021

Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.

DOOH market in Europe to grow at 12% CAGR during 2021-’28

In Research By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media

In OOH News By M4G Bureau - February 15, 2021

Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years

Hyundai Motor India Foundation kicks off mobile public health initiative for rural India

In Campaigns By M4G Bureau - February 03, 2021

The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

NDA government spent INR 101.01 crore on OOH advertising in 2019-2020

In OOH News By M4G Bureau - November 03, 2020

Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication