Results For "automotive"
8 News Found
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Vistar Media releases Version 6.0 of Demand Side Platform
In Digital OOH By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
DOOH market in Europe to grow at 12% CAGR during 2021-’28
In Research By M4G Bureau - February 15, 2021
According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market
Iconic Michelin Man 'Drives the Change' in India
In Campaigns By Pray Jani - January 13, 2020
Ignite Mudra won the OOH mandate to strategically design and execute the campaign to endorse and create awareness about the brand targeting the car owners who seek premium driving pleasure
KENT promotes CamEye with Balloon Tagging activity
In OOH News By M4G Bureau - October 31, 2019
Recently forayed into Automotive Security, KENT targets premium cars with targeted RWA activity
Off-screen revenues from cinema advertising up 23.2% in 2018
In Research By M4G Bureau - April 23, 2019
After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts: