Results For "Europe"
29 News Found
Clear Channel Europe expands partnership with Broadsign to transform DOOH sales experience
In Digital OOH By Rajiv Raghunath - May 25, 2021
The expanded strategic alliance brings the full stack of Broadsign OOH marketing solutions to CCE’s network, sets the stage for new innovation and optimization across DOOH transactions.
How OOH can go more digital and mobile
In OOH News By N Jayalakshmi - May 22, 2021
Christian Schmalzl, Co-CEO, Stroer SE &CO. KGaA, and Andy Sriubas, Chief Commercial Officer, OUTFRONT Media, talked about the dynamics of digital and mobile marketing in the context of OOH in WOO European Forum meeting.
OOH showed great leadership across the world throughout the pandemic: Tim Bleakley
In OOH News By Rajiv Raghunath - May 22, 2021
Supporting good causes, influencing people’s behaviours, and entertaining all the way are fantastic attributes for any medium, said Tim Bleakley in the WOO virtual European Forum meeting.
OOH best medium to win back public trust: Justine Cochrane
In OOH News By N Jayalakshmi - May 21, 2021
Justin Cochrane, CEO - Europe, Clear Channel Outdoor, enumerated the ways in which the OOH industry could get back on the growth path in a post pandemic world, in his talk, ‘Use your superpower’, at the WOO European Forum meeting.
‘Brand marketing is education as it is investment’
In OOH News By N Jayalakshmi - May 20, 2021
With digital fatigue fast seizing consumers the world over, it’s important to catch them when they are “looking up”, rather than when they are “looking down”, said David McEvoy, Chief Marketing Officer, JCDecaux - UK, at the World Out of Home Organization (WOO) European Forum meeting.
OOH growth prospects strong, says WPP CEO Mark Read
In OOH News By Rajiv Raghunath - May 19, 2021
Digitisation of outdoor media will further enhance its relevancy, observed Mark Read in his keynote in World Out of Home Organization (WOO) European Forum meeting.
World Out of Home Organization (WOO) European Forum meeting today
In OOH News By M4G Bureau - May 18, 2021
WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.
WOO to unveil new audience measurement initiative at European Forum on May 18
In OOH News By Rajiv Raghunath - May 14, 2021
The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
In OOH News By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
WPP CEO Mark Read keynote speaker at WOO virtual European Summit on May 18
The Summit will be hosted from London; registration is open.