Smart cities have the potential to be giant social media networks reaching mass audiences
Instals 46.25m Philips Public LED wall
Creative is critical, the next most element in a campaign to sheer brand size
The account was previously with IPG Media brands who will continue to manage Amazon's global media for Amazon Web Services, Amazon Business, and Amazon Ads.
The latest funding round for the EV charging company garners international backing, highlighting growing global interest in the emerging CEE electromobility sector.
Five of the new members are from the APAC region, three from Europe, and one from North America
Remi Roques, GM Broadsign APAC delves deep into pDOOH's meteoric rise
Christian isn't only an OOH specialist but someone with a broad background in media who knows how OOH fits into the big picture, says WOO President...
Tom Goddard in his session, ‘A new future for OOH: Driving cross-border Investments & Sustainability’ on Day 1 of OAC 2024 threw light on the opportunities...
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
