The World Out of Home Organization expands with 14 new global members

The World Out of Home Organization (WOO) has recently welcomed 14 new members from Africa, MENA, Europe, Asia, and the United States, solidifying its role as the leading international organisation representing the out-of-home (OOH) advertising industry. With more than 250 members, WOO’s latest expansion showcases the organisation’s commitment to driving innovation, growth, and collaboration across the global OOH landscape. The new additions reflect the diversity and vitality of the sector, spanning national and international media owners, OOH service providers and suppliers, and national media agencies. 

The new members joining WOO reflect a wide geographical reach and a range of industry expertise. Eight of the new members are media owners with national or international reach, highlighting the enduring appeal of OOH advertising as a strategic channel for engaging audiences worldwide. These new media owners include One S.R.L. from Italy, Livesystems AG from Switzerland, Grand Stazioni Retail spa also from Italy, LED Media d.o.o. Banja Luka from Bosnia and Herzegovina, Loatsad Promomedia from Nigeria, Times OOH from India, SKYRN from Kuwait, and Streetvox from Italy. 

The recent expansion also brings four OOH service providers and suppliers into the WOO fold, further diversifying the organisation’s knowledge base. These include Blue Zoo from the USA, Shenzhen Fabulux Technology Co and Zhejiang Dahua Technology Co from China, and the Out of Home Measurement Council from South Africa. These organisations contribute specialised OOH services and solutions that support various operational and strategic needs within the industry. 

Additionally, WOO welcomed two new national media agencies: Garland Media from South Africa and Bloomingterra from the Republic of Korea. The inclusion of these media agencies strengthens WOO’s connection with regional markets and adds expertise in developing OOH campaigns that resonate with local audiences. 

WOO Chief Operating Officer Mark Flys expressed enthusiasm about the organisation’s expansion, noting that “WOO is going from strength to strength, not just in terms of numbers, but in the expertise, knowledge, and insight being provided by a wide range of organisations from all around the world and every sector of the industry.” Flys emphasised that this growth is not only about increasing membership numbers but also about enhancing the collective expertise available to the industry as a whole. By bringing in new voices from different regions and specialties, WOO strengthens its capacity to support the diverse needs and ambitions of its members and the broader OOH sector.