The WOO Global Congress was held in Mexico City from June 4-6 2025
João’s theme is 'OOH: is it ready to rise to the occasion?' and he will challenge the industry by asking if it is now ready, with...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
The one-day conference, attracting over 450 delegates, was held at Tokyo Midtown Hall and was the first event WOO has been involved with in Japan in...
Dino Burbidge is consistently one of the top-ranked speakers at World Out of Home Organization Annual Congresses and Regional Forums
The first OOH Tokyo Conference will be held on Thursday 20 February 2025.
The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Creative is critical, the next most element in a campaign to sheer brand size