The World Out of Home Organization Annual Congress will be held in Mexico City from June 4-6, 2025.
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
WOO’s growth reflects the increasing prominence of the out-of-home (OOH) advertising industry across the globe, with new members spanning diverse regions and industry sectors.
Creative is critical, the next most element in a campaign to sheer brand size
Five of the new members are from the APAC region, three from Europe, and one from North America
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a...
First member from Saudi Arabia joins WOO
WOO working closely with ALOOH, the trade body representing Out of Home in the LATAM region for the Congress
Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu,...
Bringing tradition and technology together, Zepto celebrates Pongal with speed and style through its vibrant new billboard campaign in Chennai.
Puma takes its partnership with PV Sindhu to the next level, unveiling a bold new campaign that celebrates her journey...
In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to...
This campaign is executed by The Local Talk
This campaign is executed by Posterscope India
Rishabh brings over 20 years of extensive experience in driving revenue growth and fostering long-term client relationships.
The installation serves as more than just a warming station; it doubles as a promotional tool for Swiggy Instamart’s range...
The auto-rickshaw, covered in vibrant marigold garlands and pink drapes, embodied a celebratory spirit reminiscent of Indian weddings.
Mac has over 20 years of experience in manufacturing and marketing LED display screens globally.
Ambika comes with over 14 years of work experience in the marketing, innovation and multi channel marketing
Arkaprava Ray, who heads Marketing Strategy at HSBC India, comes with over 17 years of experience in marketing and innovation...
This campaign is executed by MOMS outdoor
He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities...
The campaign is executed by Platinum outdoor
Dare to dunk? is an interactive Digital out of home (DOOH) game powered by haptics, gesture control and chocolate digestives.
