WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress

The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on 5th June 2025. 

The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress.  

The Award Winners are: 

• Classic Creative Award: Welcome to Melbourne, Specsavers, Specsavers ANZ, TBWA Melbourne, Australia 
• Creative Digital: Your posture is your future, Croatia poliklinika, bruketa&žinić&grey, Go2Digital, Croatia 
• Creative Special Build: Habitat light up the city, Habitat (Sainsburys), New Commercial Arts, Grand Visual & Talon, UK 
• Sustainability: HAZ Eco, GPO Vallas, Mexico 
• Technical Innovation: The Billboard Run, Adidas/Ocean Outdoor, Sweden 
• Rising Star: Ruby Juchau, Executive Channel Network  
• Leadership: David Krupp, Global CEO billups 
• Lifetime Achievement: Eric Newnham, Talon  
• Chair of Judges Award: Dulux, Dulux Group, Pitch Black Partners, Lumo, MBM New Zealand, 

Chairman of the Judges and CEO of Alight Media Matthew Dearden says: “The fuel for all awards are their entries, and this year we have had an incredible response. The record number of entries shows the importance of these awards. They showcase remarkable work brimming with bold ideas, creativity and beautiful execution. Your participation has made this year’s awards truly outstanding. 

These awards are about more than just trophies. They celebrate the great work in out of home media, and honour the brilliant people behind it, wherever they are around the world and at any stage in their career.  This shines a beacon inspiring, challenging and motivating us to do ever-better work that serves our clients and grows our medium.  

It is a privilege to chair the judging panel, and in particular to select the Chair’s Award. Once again this highlights a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact. 

Choosing between so many exceptional entries is no easy task. I give my heartfelt thanks to our expert judging panel who generously gave their time, expertise and discernment to picking our winners.