WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one...
The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,â€...
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
Honours leaders from Australia, Canada and Portugal and creative from UK and China
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour
WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry...
Through the year we have seen the clear benefit of the global cooperation inspired by WOO, says Mats Rönne
The campaign is executed by Rapport Chrome
The campaign is executed by Xperia Group
The campaign is executed by Posterscope
The campaign is conceptualized by QMP Triloke.
The campaign is executed by Laqshya Media Group
The WOO Global Congress was held in Mexico City from June 4-6 2025
Tejash's expertise lies in navigating the evolving media ecosystem, optimizing channel mixes, and crafting high-impact communication strategies.
Aatika Ansari’s distinguished career is marked by a focus on driving efficiencies through marketing and media process transformation, specifically strengthening...
Released by Ocean Outdoor, the UK’s premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader,...
Goldee's career spans critical roles at major organizations including Telenor India, Bharti Airtel India, Reliance Communications, and Times of India.
Urvashi brings years of strategic marketing and brand management experience primarily within the personal care and healthcare segments of the...
Speaking at the World Out of Home Organization’s annual congress in Mexico on 6th June, Tim said 60 years on...
OOH sees 16th consecutive quarter of growth; Digital OOH surges 9% Year-over-Year
Prior to her role at Nestle, Ambika honed her skills during impactful stints at leading agencies, where she worked on...
Suman brings over 18 years of profound experience and a commendable track record of leading portfolio brands and driving significant...
