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Top creative agencies compete for Ocean’s inaugural Grand Prix Award in Digital Out-of-Home Advertising

Europe’s finest DOOH concepts come together, with eleven award-winning agencies vying for a chance to showcase on six iconic screens across the continent. 

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Eleven creative agencies are fighting it out to win Ocean’s inaugural Grand Prix, a new award which draws together the winners from its annual Digital Creative Competitions spanning six European countries. 

All of the contenders are the gold-winning ideas from Ocean’s local competitions which seek and reward original DOOH advertising concepts in Sweden, Norway, Finland, Denmark, the Netherlands and the UK. 

The competition, which started in the UK 15 years ago and has been rolled out as Ocean has expanded into Europe, attracted a record 360 entries this year, the largest number of entries ever received. 

  • The 30 winners share a total prize pot of €3.640 million in advertising space to bring their ideas to life in their country of entry. 
  • 1,135 guests attended five awards ceremonies which happened simultaneously across Europe. 

The shortlisted agencies going into the Grand Prix are Nordea Group Creative; Stendahls; NORD DDB; Rosser; The Barn; &Co. / NoA; Mainostoimisto Convoy Oy; Total Design; Higuita; To Boldly Go; and Elvis. 

The Grand Prix winner is awarded a one week campaign across six of Europe’s most iconic digital screens including The Amsterdam Leidseplein; Stockholm’s Halo; The Iconic in Field’s Copenhagen shopping mall; Helsinki’s Redi Icon; The Cube in Oslo; and London’s Piccadilly Lights. 

The Grand Prix is an incremental prize. Whilst the contenders are judged on their original concepts, the champion can use the screen space for any brand campaign of their choice. Ocean Studios will film the campaign, creating an asset to share across the Grand Prix winner’s owned digital and social channels. 

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Ocean head of brand and events Helen Haines said: “Our belief is that creativity is the defining factor of truly great advertising and DOOH screens present the most effective canvases to showcase this creativity. The six events show that creativity is in rude health across all of our countries. Exciting times for our winners, our partners and for the industry as a whole. Good luck to our contenders. We’ll announce the winner on 9 January.”    

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