Latcom -Worldcom OOH appoints Hernan Estrada as global general manager

Latcom – Worldcom OOH, the global Out Of Home advertising specialist company, with expertise in strategy, planning, and implementation of out-of-home advertising campaigns, announces the appointment of Hernán Estrada as Global General Manager. With an outstanding professional track record and a strategic approach, Estrada will lead the organization towards consolidation and expansion in key international markets. 

Valentín Bueno, Global CEO of Latcom – Worldcom, welcomed Estrada, highlighting his experience and strategic vision: “Hernán’s appointment is a fundamental step in strengthening our global presence and consolidating our leadership in the OOH market. His background and ability to lead multicultural teams will be key to our mission of providing innovative and effective solutions to our clients worldwide.” 

Hernán Estrada holds a Bachelor ‘s degree in Advertising from Universidad del Salvador and a Bachelor’s  degree in Marketing from Escuela Argentina de Negocios. He also earned an MBA from the University of Miami (USA) and is known for his ability to lead multicultural teams. 

With more than 25 years of experience, Estrada has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led complex organizational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America. In his roles based in markets such as the United States, England and Brazil, he was able to achieve significant impact on income, leadership and competitiveness, with great capacity to adapt to different cultural and market contexts. 

Hernán Estrada expressed his enthusiasm for this new challenge: “It is an honor to join an organization with such a solid track record and promising growth potential. I look forward to bringing my experience to lead Latcom and Worldcom’s next phase of transformation and global success.”