Siddharth Dabhade joins Lemma as CBO to lead Outcome Centric OOH solution.

Lemma, a leading omni channel platform for emerging media, today announced the onboarding of Siddharth Dabhade as Chief Business Officer, Performance Business. In this pivotal role, Siddharth will spearhead the expansion of Lemma’s innovative outcome centric ooh solution, across markets. With a proven track record of success in business development and leadership roles, Siddharth will focus on identifying new market opportunities & and significantly contribute to Lemma’s revenue growth. 

Siddharth joins Lemma from MIQ, where he successfully launched and scaled the company’s commercial business in India and China. With over 24 years of experience, he has held key leadership roles at major industry players such as IBM, Microsoft, Google, and Criteo. At Google, he led the Travel business in India, while at Criteo, he served as Managing Director for the company’s India operations, contributing to the APAC leadership team. Siddharth brings extensive expertise in P&L management, technology, business development, customer relationships, and strategic advisory. His deep expertise will be instrumental in shaping the growth strategy and business development efforts for Integral at Lemma. 

Commenting on his new role, Siddharth Dabhade said, “As Digital Out-Of-Home (DOOH) continues to grow, it is now at the heart of omnichannel journeys, offering brands unparalleled opportunities to connect with consumers across screens and digital spaces. I’m excited to be a part of Lemma’s vision to pioneer this shift, and to lead the expansion of the new solution as a powerful tool for outcome driven growth through outdoor media globally” 

Gulab Patil, Founder & CEO, Lemma Said, “Siddharth’s track record of driving growth in the digital Adtech and programmatic space makes him an invaluable addition to our team. With this solution we’re offering brands the next level of full-funnel performance driven by OOH, and Siddharth will be key in ensuring its success across markets. His leadership will be instrumental in capitalizing on the massive opportunities that OOH now presents in not only shaping but also driving results through a full funnel approach, from Outdoor to outcomes.” 

With Siddharth’s leadership and expertise, Lemma is poised to drive significant growth. This strategic expansion marks a new chapter in Lemma’s journey, reinforcing its mission to transform the future of emerging media via programmatic adtech.