Skylight in alliance with Assam Govt Mktng Corp for DTC AC bus media
By M4G Bureau - February 15, 2021
Skylight to manage, market and sell DTC buses wraps for Assam Government Marketing Corporation, which has bagged the branding and advertising rights for 5 years
Delhi Transport Corporation (DTC) has awarded branding and advertising rights for 972 DTC TATA/ASHOK LEYLAND LOW FLOOR AC buses to Assam Government Marketing Corporation, which has partnered with a Delhi based media owning firm Skylight to manage, market and sell the media.
The tender has been awarded for 5 years, which is further extendable to 5 more years. The tender permits branding opportunities on the exterior side bus panels.
These transit mode of advertising will cover the entire Delhi NCR area giving mobile branding opportunity to brands/services to meet their target audience covering the length & breadth of the union territory at affordable cost.