Tanishq sets a positive ‘Shagun’ with new campaign
By M4G Bureau - February 23, 2021
The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.
Popular jewelry brand Tanishq has kicked off a new campaign ‘Shagun for ’21’ setting an auspicious start to 2021. The has brand has partnered with Laqshya Media Group for the campaign, having together executed some of the most iconic campaigns in 2020 like ‘Ekatvam’ and ‘Moods of the Earth’.
The ‘Shagun for ’21’ campaign was launched across top 10 cities - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna. The OOH campaign is part of their 360-degree campaign for their newest offering and features two very distinct and attractive creatives. Encompassing a total area of 1,28,000 Sq ft, the 45-day campaign encompasses a mix of iconic large format media units, cluster branding and other unconventional mediums across all cities for maximum impact and audience reach.
Speaking about ‘Shagun for ‘21’,Arun Narayan, VP-Category, Marketing & Retail, Tanishq, Titan Company Limited, said, "Shagun for '21 is a token for an auspicious good beginning. The idea of ‘Shagun’ stems from the practice of adding one as a token of good wishes for a new start. As we step into the year 2021, each one of us is looking to a year abundant in its promise of hope and anticipation. To add a little sparkle to this sentiment, we are offering a Shagun of our own to make your New Year sparkle even brighter. Tanishq’s ‘Shagun for ‘21’ brings you the widest range of diamond jewellery at incredible offers.”
Amarjeet Hudda, COO, Laqshya Solutions said, “With the start of the vaccination drive, we see a ray of hope to get over the year that was. Life has gotten back to normal to a great extent. At this juncture Tanishq has come up with the brilliant ‘Shagun for ’21’ campaign. We hope 2021 brings positivity and growth for everyone. We at Laqshya are proud to have executed this campaign by utilizing our scientifically planned proprietary OOH Planning Tool called SHARP (Strategic Hyperlocal AI-aided Reach Planner) and Laqshya Media’s experienced media planning team to deliver the most effective plan to give Tanishq best results for their sales campaign. We have strategically taken large format premium media units and created dominance zones in all the cities to establish high visibility and impact in each city. Innovations were made in some selected medias in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Pune and Lucknow by the Laqshya team which grabbed more eyeballs.”