M4G Bureau
Tata Tea Premium celebrates Holi party in Metaverse
By M4G Bureau - March 18, 2022
Makes debut in the metaverse world in line with brand’s focus to deliver distinctive customer experiences
‘Radhe Shyam’ casts dramatic imageries on OOH canvas
By M4G Bureau - March 17, 2022
Bright Outdoor Media executes the multi-city campaign
‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’
By M4G Bureau - March 17, 2022
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.
AAAI announces contest to redesign logo
By M4G Bureau - March 16, 2022
The Advertising Agencies Association of India (AAAI) has announced a contest to redesign its logo to reflect the future of advertising. The contest is open to all creative individuals and advertising agencies and the last date for receiving entries of the designs is April 15, 2022
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
By M4G Bureau - March 16, 2022
Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.
Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’
By M4G Bureau - March 15, 2022
The 20-city campaign was executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using innovations & multiple formats
Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias
By M4G Bureau - March 15, 2022
Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
“Data and measurability will bring in money for OOH”
By M4G Bureau - March 11, 2022
Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai
TOMI World partners Universidad Europea for ‘Smartly Included!’ contest
By M4G Bureau - March 11, 2022
The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.
“The media business is like a sail boat”
By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
“OOH growth one of the highest in 2021,” says Sam Balsara
By M4G Bureau - March 09, 2022
The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’
India Talks OOH Conference inaugurated
By M4G Bureau - March 08, 2022
The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.
India Talks OOH Conference in Mumbai today
By M4G Bureau - March 08, 2022
The conference will be held at Sahara Star hotel