India Talks OOH Conference in Mumbai tomorrow

By M4G Bureau - March 07, 2022

Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more

Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon

By M4G Bureau - March 07, 2022

The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.

Fastrack keeps time with OOH

By M4G Bureau - March 04, 2022

The brand has time to time unveiled highly creative and attractive OOH campaigns.

Two Pyramids bags creative media marketing mandate for Dubai-based OOH firm Media 247 & Phoenix United, DSL Virtue Group

By M4G Bureau - March 04, 2022

The Mumbai based agency is now the official creative media marketing partner for Phoenix United (Lucknow & Bareily), DSL Virtue Group, and MEDIA 247 (Dubai)

Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia

By M4G Bureau - March 03, 2022

Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

By M4G Bureau - March 03, 2022

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India

By M4G Bureau - March 03, 2022

Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.

New experiential platform sets sailing

By M4G Bureau - March 03, 2022

Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.

WOO Global Congress EarlyBird ticket deadline is March 4

By M4G Bureau - March 02, 2022

At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.

Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8

By M4G Bureau - March 02, 2022

Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’

By M4G Bureau - March 01, 2022

Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme

Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8

By M4G Bureau - February 28, 2022

Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Celebrated mountaineer & motivational speaker Satyarup Siddhanta to address in-person ‘India Talks OOH’ Conference in Mumbai on March 8

By M4G Bureau - February 28, 2022

Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, will speak on the theme of ‘Scaling new peaks of excellence – meeting challenges head on.