Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference

By M4G Bureau - February 25, 2022

The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets

Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference

By M4G Bureau - February 25, 2022

India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.

Ocean Outdoor goes for Gold with ParalympicsGB

By M4G Bureau - February 25, 2022

The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.

Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8

By M4G Bureau - February 25, 2022

Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’

Hayu beams on OOH canvas

By M4G Bureau - February 24, 2022

The campaign is illustrative of the rapidly growing audiences for different OTT platforms

Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report

By M4G Bureau - February 24, 2022

PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).

Signpost India appoints Ravi Ambrose as SVP, Strategy & New Business Development, Street Talk

By M4G Bureau - February 24, 2022

Ravi Ambrose has 25+ years of experience in brand management, business development, and OOH planning and strategy

Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8

By M4G Bureau - February 23, 2022

Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’

OOH major Lamar Advertising joins WOO

By M4G Bureau - February 22, 2022

Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

By M4G Bureau - February 22, 2022

The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Signpost India CTO Syed Haseeb Arfath to speak on pDOOH in India Talks OOH conference in Mumbai on Mar 8

By M4G Bureau - February 21, 2022

The conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8

By M4G Bureau - February 18, 2022

Sam Balsara will share his perspectives on the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance

Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022

By M4G Bureau - February 17, 2022

OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.

Kempegowda International Airport, Bengaluru receives ACI’s ‘Voice of the Customer’ recognition for 2nd consecutive year

By M4G Bureau - February 16, 2022

Wins global recognition for its relentless efforts in understanding the needs of passengers

Ocean Outdoor revenue rises 44.4% in 2021

By M4G Bureau - February 16, 2022

Ocean CEO Tim Bleakley says: “The medium went from strength to strength during 2021 as Covid restrictions were lifted and vaccination programmes rolled out.”