Madison World Chairman Sam Balsara to deliver the keynote on ‘The Rise and Rise of OOH’ in India Talks OOH Conference in Mumbai on March 8

Chairman of Madison World Sam Balsara, one of the most distinguished personalities in the Indian advertising universe, will be delivering the Keynote on the theme of ‘The Rise and Rise of OOH’ at the upcoming ‘India Talks OOH’ conference at Sahara Star, Mumbai on  March 8, 2022.

Sam Balsara’s address will be contextualised to the growth opportunities that beckon OOH/DOOH business in the wake of the medium’s ad-tech adoption, digital transformation, and creative renaissance facilitated by smart displays, which are all evidenced in the global markets, and that will likely become the reality in the Indian market.

Sam would also be sharing his perspectives on how OOH will likely come out of its niche and enmesh with all key media channels in an integrated manner.

Sam has over 45 years of experience in marketing and advertising, of which the last 33 years have been entrepreneurial. Sam has served as President or Chairman of almost every Industry body in the country.

The Economic Times Brand Equity Ad Agency Reckoner ranks Sam as "India's Most Influential Media Person" for 11 years. Sam is also the recipient of the Advertising Agencies Association of India's Lifetime Achievement Award, Ad Club of Kolkata's Hall of Fame Award and has entered the International Advertising Association’s (IAA) Hall of Fame.

Sam is currently the head of the completely Indian-owned Madison World, which offers services in 11 specialised functions in Advertising, Media, Business Analytics, Out-of-Home, PR, Retail, Rural, Activation, Entertainment and Sports. Over the past 33 years, Madison has grown to become  India's largest Indian owned Communications company employing about 1,000 Communication experts, with offices in India and Bangladesh, serving around 500 Advertisers. Madison Media is also the 5^th largest Independent Media Agency in the World, according to RECMA.