Results For "Entertainment"
99 News Found
NY-based KAP Media crafts spectacular building wraps
In Campaigns By Rajiv Raghunath - March 26, 2024
The OOH works of art promote popular entertainment shows and cultural events
Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres
In OOH Solutions By M4G Bureau - March 15, 2024
The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
Prime Video addresses the ‘Elephant in the Room’ through a hard-hitting promotion of its Original Series ‘Poacher’
In Campaigns By M4G Bureau - February 23, 2024
The crime series promises to engage audiences with its gripping storyline, shedding light on the extensive scale of ivory poaching
COLES 360 supercharges retail screens through Broadsign
In Digital OOH By Rajiv Raghunath - November 22, 2023
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
Entertainment & leisure industry spends 2.5 times more on OOH in the UK than any other industry: 75Media analysis
In Research By M4G Bureau - November 20, 2023
McDonald’s is the largest individual spender on roadside ads
“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”
In Viewpoints By Aayush Mohanan - May 30, 2023
Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan
Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023
In OOH News By M4G Bureau - May 09, 2023
Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting
Worldcom OOH achieved 26 billion OTS through 827 campaigns in 2022
In OOH News By M4G Bureau - April 04, 2023
Worldcom OOH rolled out campaigns in 34 countries, across 189 cities in 2022, says the company.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.