Gujarat is an important OOH destination for national brands: Specialist agencies

In OOH News By Sakshi Sanghavi - April 30, 2024

Anchal Kumar Dhawan, VP-National Head of Times One, a division of Times OOH, Deepa Gupta, VP of South and West at Madison World, Dinesh Panjabi, Regional Director - West at Rapport Advertising engage in deep discussion on Gujarat OOH markets

Deepa Gupta, VP - West and South, Madison World to join panel discussion on OOH spends in Gujarat markets

In OOH News By Sakshi Sanghavi - April 20, 2024

The panel will direct focus on the pattern of national brands spends in Gujarat markets, engagement of regional brands for OOH, preference scale of DOOH, among others.

Indian OOH Adex at Rs 4,140cr in 2023, records 13% YoY growth vs 10% overall Adex growth: Pitch Madison Ad Report 2024

In Research By M4G Bureau - February 16, 2024

In 2024, Indian Adex to grow by 12% and cross Rs. 1.11 lakh crore

Madison Media strengthens its leadership by appointing Puja Rai as Chief Strategy Officer

In OOH News By M4G Bureau - January 15, 2024

Puja is a seasoned media professional with over 20 years of experience in marketing, strategy and analytics

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Madison Media, PMG bat with Polycab India to build brand fame at ICC World Cup 2023

In OOH News By M4G Bureau - October 26, 2023

It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council: Nilesh Malani, Executive President and CMO, Polycab India

Platinum Outdoor creates outdoor campaign for D'Decor's new brand launch - 'FabriCare'

In Campaigns By M4G Bureau - October 16, 2023

The campaign was executed in multiple metro cities across the country by utilizing a strategic media mix, the campaign was successfully able to capture audiences' attention.

Manish Menon joins Madison World to Head Human Resources

In OOH News By M4G Bureau - September 20, 2023

Manish will serve as the Vice President of Human Resources and will be based out of the agency’s Mumbai office.

Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

Madison Media moves up to be the World’s 4th largest Independent Media Agency

In OOH News By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.