Results For "PR"
3393 News Found
Ocean Outdoor UK adopts new sustainability strategy
In OOH News By M4G Bureau - September 25, 2023
Effective from January 2024, Ocean UK will pledge a percentage of its annual revenue to four critical marine based projects
Ghaziabad MC’s initiative to standardise outdoor media ops undermined by illegal media ops, conflicting contracts
In OOH News By Jay Samal - September 25, 2023
Jay Samal, Director, Media 24x7 which won the 15-year contract to run outdoor media under the GMC jurisdiction, shares a first hand account of how different external forces are conniving to run illegal media operations in the city.
Red Bull’s F1 car rides atop the ‘L’ train in Chicago
In Campaigns By M4G Bureau - September 25, 2023
The activity was done as part of a promotion for the upcoming Red Bull Showrun event on 29th September.
Cera presents "This Is Your Space. Play It Your Way" campaign at Mumbai Airport’s T2
In Campaigns By M4G Bureau - September 20, 2023
Showcasing Cera’s range of products on a wall, the campaign will be on display for a duration of 6 months.
Manish Menon joins Madison World to Head Human Resources
In OOH News By M4G Bureau - September 20, 2023
Manish will serve as the Vice President of Human Resources and will be based out of the agency’s Mumbai office.
How local restaurants can harness the power of OOH to bring in more customers
In Research By Rajiv Raghunath - September 20, 2023
UK OOH operator 75Media presents a guide on how local restaurants can get the best out of OOH advertising
Disruptive thinking - the secret sauce to business transformation.
Sudhanshu Mani, the brainchild behind the Vande Bharat (Train18) project, shares lessons on life, work and the importance of keeping one's dreams alive.
Bajaj Almond Drops Hair Oil challenges conventional haircare routine with ‘Ban Ja Toofani’ campaign
In Campaigns By M4G Bureau - September 15, 2023
The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.
A habit of success at Prakash Arts
C D V Subba Rao, CEO and Director of Prakash Arts, one of India's leading Out-of-Home (OOH) media-owning firms, shares insights into the company's remarkable 6-decade journey and his experiences since taking the helm in an exclusive interview with Rajiv Raghunath
‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.