Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference
By M4G Bureau - February 25, 2022
The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets
Programmatic OOH is being viewed as the game-changer for the OOH business. However, there are several pre-conditions to be factored in before programmatic OOH becomes the mainstay. Also, with a growing number of adtech companies and others entering the programmatic OOH space with their distinct business offerings, the jury is out on which are the best solutions to go with. The upcoming India Talks OOH conference, to be held at Sahara Star Hotel, Mumbai on March 8, will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’.
Dipankar Sanyal, CEO of Platinum Outdoor, an OOH arm of Madison World, will be sharing his perspectives on the scope of programmatic OOH in the India markets.
Dipankar has played an instrumental role in building Platinum Outdoor as a formidable OOH agency that it is today. He joined Madison in 2004 as Assoc General Manager of MOMS Outdoor and got promoted to CEO, Platinum Outdoor in 2015.
Dipankar also holds the additional charge of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World. MRP works with clients like Disney, CEAT, Bandhan Bank, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, Westside, Tata Consumer Products and many others.