Results For "Programmatic-OOH"
22 News Found
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
‘Programmatic OOH offers brands unparalleled flexibility’
In Viewpoints By Rajiv Raghunath - November 09, 2020
Jean-Christophe Conti, CEO, VIOOH says in an interview with Rajiv Raghunath that media owning firms looking to benefit from programmatic OOH should have the data available that allows them to trade on an impression-led basis that digital buyers are able to understand
‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’
Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets
Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia
In Digital OOH By Rajiv Raghunath - February 18, 2020
The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia
Broadsign, AdMobilize partner to provide AI to DOOH networks
In Digital OOH By M4G Bureau - February 05, 2020
New partnership enables integrated ad campaign performance analysis and audience reporting
Times OOH signs up with Moving Walls for programmatic DOOH
In Digital OOH By M4G Bureau - January 28, 2020
The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro
OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021
In OOH Solutions By M4G Bureau - January 22, 2020
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
OAC 2020 to be held in Mumbai on July 24-25
In OOH News By M4G Bureau - December 17, 2019
The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH
LIVE BOARD ties up with Hivestack for programmatic OOH marketplace in Japan
In Digital OOH By M4G Bureau - December 09, 2019
Hivestack DOOH ad tech platform selected to serve as technology back-bone of LIVE BOARD’s full-stack, programmatic OOH offering for the Japanese market
Vivo Smartphone taps urban audience with pDOOH
In Campaigns By Bhawana Anand - November 01, 2019
Launched across Delhi, Gurugram, Mumbai, Pune, Bengaluru and Hyderabad, the campaign is live across 600 display screens
