Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 02, 2022

Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 28, 2022

Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference

In OOH News By M4G Bureau - February 25, 2022

The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets

Vistar Media releases Version 6.0 of Demand Side Platform

In Digital OOH By Rajiv Raghunath - February 23, 2022

Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands

Rapport Business Head Vinkoo Chakraborty to share insights on pDOOH in India Talks OOH conference

In OOH News By M4G Bureau - February 22, 2022

The in-person conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

Signpost India CTO Syed Haseeb Arfath to speak on pDOOH in India Talks OOH conference in Mumbai on Mar 8

In OOH News By M4G Bureau - February 21, 2022

The conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’

‘Programmatic OOH is not here to replace traditional OOH, but to complement it’

In Viewpoints By Rajiv Raghunath - February 14, 2022

Dorota Karc, Head of Programmatic, WallDecaux provides a detailed outlook on programmatic OOH in an interview with Rajiv Raghunath. With over 10 years of experience in global online marketing, Dorota gained special expertise in programmatic, data and cross-channel technologies while working in different positions for digital marketing agency spacedealer, data provider Eyeota, Zalando and UEFA.

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

In OOH News By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment

pDOOH platform Adomni records 1,200% revenue growth

In OOH News By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Powering Programmatic OOH in Asia markets

In Digital OOH By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28