Signpost India CTO Syed Haseeb Arfath to speak on pDOOH in India Talks OOH conference in Mumbai on Mar 8
By M4G Bureau - February 21, 2022
The conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Today as Indian OOH retraces the growth path, the business is also expected to undergo a major makeover, fashioned by adoption and application of new technologies. The thrust on programmatic DOOH is illustrative of this big change in the making.
The upcoming India Talks OOH conference, to be held at Sahara Star, Mumbai on March 8, 2022 will feature a panel discussion on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’.
Syed Haseeb Arfath, Chief Technology Officer of Signpost India will be addressing this session.
As the CTO, Haseeb leads the Signpost India technology team for the design, development and operations of all technical aspects covering software, hardware and data analytics to run DOOH networks in Mumbai, Bengaluru, New Delhi and Kolkata. The placement of ads is programmatic based on real time traffic count established with a proprietary video analytics AI/ML software suite using video feeds from cameras mounted on the assets.
He explains that the selection of ad panels is based on locating the exact target audience of brands based on data analysis and prediction modelling to generate pincode based heatmap of the target audience and then selecting suitable ad assets within the vicinity. This technology was recently validated and accredited by IISC Bengaluru to be 79% accurate in its prediction modelling.
In the early stage of his professional career, Haseeb was the lead-author of an awarded US patent (US20120143401A1) which he had filed at the age of 20. He has filed five other patents dealing with wireless networks, electro mechanical systems, IOT and vehicle fleet managements.
Haseeb also co-founded a technology company called Kerberon Automations Pvt, India's first completely automated Bicycle Sharing Technology Enabler, manufacturing docking stations to automatically lock and unlock bicycles to pre-registered users who were issued either smart cards for access or unlocked the bicycles via a dedicated mobile application.