Brand expert Jagdeep Kapoor, CMD, Samsika Marketing Consultants to speak in India Talks OOH Conference in Mumbai on March 8
By M4G Bureau - February 08, 2022
Jagdeep Kapoor will be sharing his perspectives on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’
Highly accomplished Brand Expert, Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, a leading Brand Strategic Marketing Consultant with an impressive list of clients, will be addressing the upcoming in-person India Talks OOH Conference on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’. The conference will be held at Sahara Star Hotel, Mumbai on March 8.
Historically OOH as an advertising medium has been largely used by national brands, and the larger among the regional brands. However, today as the country sees a big wave of startups, and rise of MSMEs, and local businesses, the key question is, how these businesses would be well served in strategically using OOH to build their brand and market reach. Jagdeep Kapoor would be sharing his deep insights on this subject.
Widely regarded as a Brand Guru, Jagdeep is a prolific writer and has published over 1,800 articles on brand marketing and sales in leading newspapers and magazines. He is the author of books titled ‘24 Brand Mantras’, ‘Brand Serve’, ‘Brand Naamkaran’, ‘18 Brand Astras’, ‘9 Brand Shastras”, ‘Brand Switch’, ‘27 Brand Practices’, ‘Brand Segmentation’ and ‘1800 Runs – BrandSale KhelMein’, all of which were all bestsellers. ‘Brand Switch’ has been launched in USA, including an edition in.
Jagdeep is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai, of which he is an alumnus. He is the visiting faculty member of British Council’s Strathclyde MBA course and S P Jain Institute.
Jagdeep was the Chairman of the Advertising Works Committee, Advertising Club of Bombay, and was Joint Secretary of the same. He is often quoted in the world's marketing publications including John Nasbitt's "Mega Trends" and is interviewed regularly as a brand-marketing expert on top television channels like BBC, Star News, CNBC and NDTV. Jagdeep has also hosted the popular ‘Dream Merchants’ show on Zee TV that dealt with the advertising and marketing world.
Jagdeep has won several prestigious awards that include the ‘Visionary of India’ award 2014-15 by nexbrands in the category of Brand Guru; the lifetime achievement award for outstanding contribution to corporate education on the occasion of Teacher’s Day 2016 by Higher Education Forum (HEF); the Life Time Achievement Dewang Mehta National Education Award, November 2016; the CMO Asia Fellowship for outstanding and successful contribution to building winning brands, over three decades’, among others.