OOH major Lamar Advertising joins WOO

Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO).

Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.

"We are excited to join WOO and get to know our counterparts around the world better," Lamar chief executive Sean Reilly said. "There's never been a more promising time to be in the out-of-home industry, and we look forward to collaborating with other members of WOO to realise the potential that is before us all." 

The three largest OOH companies in the US - Lamar, Outfront Media and Clear Channel are all WOO members and takes the industry body’s global membership to 135, with representation in over 100 countries across 6 continents.

WOO President Tom Goddard says: “WOO has gone from a Europe-based organisation as FEPE International to a truly global entity in just a few years. 

“As the OOH industry recovers from the pandemic and gears up to compete harder with the giants of the media world on the digital stage, a dynamic new member like Lamar which I have long admired - even envied, will greatly strengthen our hand and the global OOH community generally as we lengthen our stride.”