dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

In OOH News By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

In OOH News By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

In OOH News By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

In OOH News By Rajiv Raghunath - November 29, 2022

WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

In OOH News By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.

oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum

In OOH News By M4G Bureau - September 01, 2022

O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.

Sam Balsara first keynote speaker for WOO APAC Forum

In OOH News By M4G Bureau - August 24, 2022

WOO President Tom Goddard says: "We are immensely honoured to welcome Sam as a keynote speaker at our APAC Forum.”

World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13

In OOH News By M4G Bureau - August 09, 2022

Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.