“We've made rapid progress in unifying our particular media world”

In Viewpoints By Rajiv Raghunath - September 29, 2023

Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.

WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3

In OOH News By M4G Bureau - September 28, 2023

The Forum will be held at Conrad Bali

OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

World Out of Home Organization announces 2nd APAC Regional Forum

In OOH News By M4G Bureau - July 25, 2023

The Forum will be held in Bali, Indonesia from November 1-3

WOO Congress 2024 to be held in Hong Kong

In OOH News By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Increase industry collaboration: WOO president Tom Goddard

In OOH News By M4G Bureau - February 17, 2023

Addressing the WOO MENA Forum, Goddard underlined the need for strong trade associations to build sector growth

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

In OOH News By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

In OOH News By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

In OOH News By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.