Results For "World-Out-of-Home-Organization"
78 News Found
WOO heads to Cape Town for first in-person Africa Regional Forum, registration open
In OOH News By M4G Bureau - November 20, 2023
The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
In OOH News By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali
World Out of Home Organization announces first in-person Africa Forum
In OOH News By Rajiv Raghunath - October 30, 2023
The Forum will take place in Cape Town, South Africa during March 11-13, 2024
OMG Singapore CEO Chloe Neo to deliver the keynote at WOO Asia Forum; Grand Visual's Jay Young to speak on creativity
In OOH News By Rajiv Raghunath - October 03, 2023
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
“We've made rapid progress in unifying our particular media world”
In Viewpoints By Rajiv Raghunath - September 29, 2023
Tom Goddard, President, World Out of Home Organization (WOO) highlights the importance of a collaborative approach to growing the OOH business. He also speaks about the key themes of the upcoming 2nd APAC Regional Forum in Bali on Nov 1-3. Edited excerpts of the interview with Rajiv Raghunath.
WOO engages Media4Growth as Media Partner for APAC Regional Forum in Bali on Nov 1-3
In OOH News By M4G Bureau - September 28, 2023
The Forum will be held at Conrad Bali