Results For "Lamar-Advertising"
12 News Found
Lamar Advertising appoints Andy Querin as Executive Director of National Sales in Canada
In OOH News By M4G Bureau - January 06, 2023
Andy Querin will drive growth of Lamar’s Canadian transit network, bringing new consumer engagement opportunities for advertisers
Show some love for Classic OOH: Tom Goddard, President, WOO
In OOH News By M4G Bureau - May 30, 2022
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress
In OOH News By Rajiv Raghunath - March 30, 2022
WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.
OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.
OAAA partners with IAB Tech Lab to align DOOH with OpenRTB
In Digital OOH By M4G Bureau - August 25, 2021
OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.
Vistar Media secures $30mn Series B Investment from Lamar
In OOH News By Rajiv Raghunath - July 13, 2021
Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.
OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow
In OOH News By M4G Bureau - May 27, 2021
OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.
OAAA unveils standardised guidelines, best practices for optimal DOOH advertising
In Digital OOH By M4G Bureau - May 10, 2021
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
US pDOOH ad spending will double in 2020, but remains experimental
In Research By M4G Bureau - August 18, 2020
The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base
Kristy Day joins Talon US as Director, Client Management
In OOH News By M4G Bureau - May 17, 2019
Prior to joining Talon US, Day led digital innovation and national digital sales, transit and airport OOH teams at Lamar Advertising