M4G Bureau
Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022
By M4G Bureau - April 05, 2022
The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)
TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad
By M4G Bureau - April 05, 2022
The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.
16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly
By M4G Bureau - April 04, 2022
OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.
Now playing at Mumbai Airport - IPL 2022!
By M4G Bureau - April 04, 2022
Mumbai Indians and the Board of Control for Cricket in India (BCCI), in association with Times OOH, are welcoming travellers to Mumbai (home of Mumbai Indians) with bright and dynamic creatives on the videowalls and static media at the Chhatrapati Shivaji Maharaj International Airport (CSMIA).
Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping
By M4G Bureau - April 04, 2022
As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.
Devangi Outdoor wins rights on hoardings from Mumbai CST Commercial Div
By M4G Bureau - April 01, 2022
The tenders were issued by the Commercial Division of Mumbai CST, Central Railways
Vistara takes off on a new note with #TheSoundtrackOfTravel campaign
By M4G Bureau - April 01, 2022
Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.
Signpost India takes up advertising, experiential marketing at Chennai International Airport
By M4G Bureau - April 01, 2022
Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”
DDB Mudra Group names Anand Murty and Mehak Jaini as India Strategy Chiefs
By M4G Bureau - March 31, 2022
Anand Murty and Mehak Jaini also join DDB’s Global Strategic Council
MINISO’s ‘Mini’ bus tour engages 100,000 customers across 9 countries in 4 continents
By M4G Bureau - March 31, 2022
The global lifestyle retailer celebrated the end of its MINI bus world tour and #love2gether campaign by lighting up Ain Dubai, the world's largest and tallest observation wheel, on March 22.
Cadbury Dairy Milk partners Mumbai Cricket Association in shining the light on the unsung heroes of cricket - ground staff
By M4G Bureau - March 31, 2022
The campaign created by Ogilvy has the brand highlighting the efforts to treat the ground staff at par with the cricketers, making them the real stars of the tournament with best-in-class travel, accommodation, customised jerseys designed by renowned Fashion Designer Masaba Gupta, throughout the season.
Kempegowda International Airport, Bengaluru recognised as 'Best Airport' at Wings India Awards 2022
By M4G Bureau - March 28, 2022
Also wins ‘Aviation Innovation’ Award for Excellence in Innovation
Wavemaker Is Media Agency Of The Year; HUL Best Media Client Of The Year at 22nd EMVIES
By M4G Bureau - March 28, 2022
The Times of India Group instituted the Pradeep Guha trophy for Young EMVIE Of The Year was awarded to young gun - Rupesh Shah, Wavemaker; Recognition for Best Work on Inclusion Presented by Google went to DDB MUDRA GROUP and Hardcastle Restaurants Private Limited
Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia
By M4G Bureau - March 23, 2022
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.
PhonePe says it with truck art
By M4G Bureau - March 21, 2022
The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.