MediaCom makes children’s wishes come true in magical outdoor campaign

By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

SMOODH exudes high energy on the big canvas

By M4G Bureau - April 18, 2022

The Parle Agro beverage hits the OOH streets with large presence

Vinit Kumar joins Madison Media Plus as VP

By M4G Bureau - April 18, 2022

Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai

By M4G Bureau - April 14, 2022

Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance

Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

By M4G Bureau - April 14, 2022

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace

NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn

By M4G Bureau - April 12, 2022

Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.

Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

Greater Chennai Corporation exploring ways to boost ad revenues

By M4G Bureau - April 11, 2022

The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act

Bangalore International Airport, AWS announce Joint Innovation Center

By M4G Bureau - April 07, 2022

The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.

Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani

Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.