M4G Bureau
Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets
By M4G Bureau - May 10, 2022
Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets
Broadsign announces support for System-on-Chip Smart Screens & Solutions
By M4G Bureau - May 09, 2022
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens
Senco Gold & Diamonds marks a glittering presence on Delhi streets
By M4G Bureau - May 09, 2022
The campaign ran on select JCDecaux India operated bqs media ahead of Akshay-Tritya festival
Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network
By M4G Bureau - May 06, 2022
The pDOOH offering covers 418 digital panels across 51 MTR Metro stations
PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India
By M4G Bureau - May 06, 2022
The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.
Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal
By M4G Bureau - May 05, 2022
Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation
OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas
By M4G Bureau - May 05, 2022
We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA
DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North
By M4G Bureau - May 05, 2022
In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway
DOOH major Ocean Outdoor seals buyout deal
By M4G Bureau - May 04, 2022
Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.
Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks
By M4G Bureau - May 04, 2022
Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.
Nagpur’s NavaBharat goes outdoor to promote Dance Marathon
By M4G Bureau - May 04, 2022
The promotion was done through Print, Radio, TV, OOH, On Ground and Digital & Social engagements.
OOH part of mouth cancer awareness drive
By M4G Bureau - May 03, 2022
The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.
When Mumbai OOH wore the ‘Jersey’
By M4G Bureau - May 02, 2022
Minimax executed the multi-format campaign in Mumbai
Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A
By M4G Bureau - April 29, 2022
The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd
Outdoor Advertising Awards (OAA) 2022 Contest is now open
By M4G Bureau - April 29, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022