Outdoor Advertising Awards (OAA) 2022 Contest is now open
By M4G Bureau - April 29, 2022
Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022
The much-awaited annual Outdoor Advertising Awards (OAA) contest for this year is now open. OAA 2022, which is the 16th edition of the Contest, will have entries representing OOH works executed across two pandemic-impacted years – 2020-21 and 2021-22. Hence, brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.
OAA 2022 will be a celebration of the innovative planning and creative genius demonstrated by OOH advertisers, planners, creative professionals and media owners in one of the most challenging pandemic times that humanity had experienced.
The OAA 2022 entries, to be submitted online not later than May 25, 2022, will be judged by a Jury comprising eminent brand marketers and creative directors. The judging will be done at 2 levels:
- Online – for the first round of shortlisting
- In-person Jury meetings in Mumbai & Delhi to select the winners (Gold / Silver / Bronze) from the shortlisted entries.
OAA 2022 will have participation in 6 different award categories & 20+ sub-categories:
- Brand Categories having 12 sub-categories
- Media Plan of the Year
- Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
- Public & Social Causes
- Campaign of the Year.
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022.
The Awards will be given away by highly accomplished Brand Marketers, International OOH leaders.