RoshanSpace Brandcom takes up Title Sponsorship of OAA for the 5th consecutive year

One is a leading player in the OOH eco-system, known for its iconic sites.  The other is the most coveted award in the OOH eco-system. The two have been partnering for the last five years, driven by a common passion for spotlighting OOH excellence.    

RoshanSpace Brandcom has once again associated with the OOH Advertising Awards (OAA) as the Title Sponsor for the fifth consecutive year. The continued partnership reflects the company’s sustained commitment to celebrating the best in OOH.   

Commenting on the association, Junaid Shaikh, Managing Director, Roshanspace Brandcom said, “Congratulations to OAA on the landmark 20th edition and a journey defined by trust, collaboration, and shared progress. Our association reflects a shared belief in the enduring power of out-of-home to connect, inspire, and shape culture at scale. As the medium continues to evolve through data, creativity, and innovation, we are proud to contribute to a platform that celebrates both the strength of the industry and the possibilities—a platform that continues to unite leaders, innovators, and stakeholders as they shape the future of our medium.” 

“We are proud to celebrate five years of our partnership with the industry and reaffirm the value of OOH in building meaningful brand presence. Here’s to continuing the association between Roshanspace and OAA, building this platform, and collectively driving the next era of innovation and growth for the OOH ecosystem,” he added.  

The OOH Advertising Awards continues to recognise campaigns, innovations, media formats, and executions across the outdoor advertising industry, bringing together stakeholders from media, marketing, technology, and advertising. OAA 2026 this year introduces a series of updates across categories and evaluation criteria. The awards this year aim to better align with the expanding scope of OOH and DOOH, recognising work that not only captures attention, but also drives business outcomes.   

Winners of OAA 2026 will be announced at the OOH Advertising Awards ceremony to be conducted on the evening of 25th July, 2026 after the conclusion of OOH Advertising Convention (OAC) which is scheduled to be held on July 24–25, 2026 at Grand Hyatt, Goa. 

OAC 2026 will revolve around the theme ‘Do the X!’, focusing on the intersections shaping the modern OOH landscape, including digital and physical experiences, AI and human intelligence, data and creativity, and evolving consumer engagement. 

For more details on OAA 2026, look up: https://www.oacasia.org/oaa/category