Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

The Primedia Group, the leading Africa focused media and advertising group with established presence in several key African markets, including South Africa, Botswana, Namibia, Zambia, Mozambique, Swaziland, Lesotho, Nigeria and Zimbabwe, has launched the Prime XOOH, an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers."

Prime XOOH is led by the creative director of Primedia Outdoor, Mark Davis. Mark has over 30 years’ experience in advertising, with 15 of them in out-of-home. Mark has worked with and for many ad agencies both as a freelancer and creative director for McCann-Erickson and affiliated agencies in Harare and Gaborone where he was instrumental in winning brands Mascom and Standard Chartered Bank that included extensive outdoor work on both accounts. With strategic input from Wilkins on Prime XOOH, as an advocate for progression in OOH and gearing it for growth in the digital ecosystem – she identifies up-and-coming trends that can be adopted and adapted to promote OOHs position in the marketing mix. 

With the introduction of Prime XOOH, the company will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences. Jorja Wilkins added: “Primedia Outdoor has launched unique offerings to advertisers over the past few years, and key products like Prime(i), Radio-to-Road, and Social Wall to name a few – we look forward to exciting the industry with even more original, disruptive products and solutions in the future”.