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Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

Prakash Arts, one of India’s most established OOH firms with 50+ years of business operations, has taken up the Associate Sponsorship of the 16th Outdoor Advertising Convention (OAC) that will be organised on August 17-18 at The Westin Mumbai Powai Lake (what was earlier Renaissance Mumbai Convention Centre). Prakash Arts, which is at the forefront of investing in PPP projects that are linked with urban renewal and creation of modern public amenities, commands an impressive portfolio of large format media assets. The firm is also diversifying its media operations.

C D V Subbarao, CEO & Director, Prakash ArtsCommenting on the brand association with OAC 2022, C D V Subbarao, CEO & Director of Prakash Arts told Media4Growth, “Over the years the annual Outdoor Advertising Convention has served as a compelling OOH industry platform where global and Indian experts have engaged in deep knowledge exchanges, and forged highly collaborative partnerships. Today, as Indian OOH collectively powers the industry’s growth engine, OAC 2022 would be the perfect forum where all collaborative ideas and initiatives could be distilled and suitable roadmaps for implementation may be worked upon. We are pleased to be closely associated with OAC 2022 in this endeavour.”

OAC 2022, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.

OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 contest. The winners of the OAA 2022 will receive their metals at the high voltage OAA 2022 Awards function that will also be held at Westin Mumbai Powai Lake on August 18, 2022.

In a significant move to shine the light on cutting-edge technology and creative solutions for OOH/DOOH, the OOH Expo 2022 will also be organised simultaneously at the Westin Mumbai Powai Lake, on August 17-18, 2022.

OOH Expo 2022, planned as India’s largest exposition of state-of-the-art OOH technology, equipment and creative solutions, will attract exposition of:

  • High-definition and interactive ad display systems
  • Smart, connected DOOH media
  • Programmatic OOH media planning and buying platforms
  • OOH media monitoring systems
  • ERP solutions
  • Latest digital printing technologies
  • Eco-friendly OOH media
  • Fabrication solutions for OOH
  • Material recycling technology
  • Outdoor ad lighting solutions.

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