Summer is the season of beverages, and the OOH landscape is writ large with campaigns that tease the taste buds. Parle Agro, a pioneer in the Indian beverage industry, has rolled out an impactful campaign for its SMOODH offering. The campaign, which dominates with large format presence in Mumbai and other cities, has the brand ambassador Varun Dhawan exuding the cool and energetic attributes of the beverage.

Parle Agro defines SMOODH as “a deliciously wholesome and nourishing offering that will not just tingle your taste buds, but liven up your day in a healthy way”.

Parle Agro has a bevy of other brands that include Frooti, Appy, Appy Fizz, BFizz, Bailley, Bailley Soda, Dhishoom and Frio.

The company has a network of 84 state-of-the-art manufacturing facilities and retails its products across 1.8 million outlets through a network of 5000+ Channel Partners along with an international presence in over 50 countries.