Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon
By M4G Bureau - March 07, 2022
The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.
As businesses across the spectrum retrace the growth path in the wake of Covid-19 daily case-load coming down sharply, an air of expectancy pervades across the country of Indian OOH not only reclaiming lost ground but wresting a far greater share of the ad spends than ever before. Growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising are all contributing to the bullish outlook for Indian OOH in the near- to medium-term.
In keeping with these anticipated developments, the 16th edition of the annual Outdoor Advertising Convention (OAC) will be organised at Westin Mumbai Powai Lake (what was earlier Renaissance Mumbai Convention Centre), one of the best hotel and convention centres in Mumbai, on July 29-30, 2022.
OAC 2022, like all previous editions of the conference, will have the participation of global and Indian OOH CEOs, accomplished brand marketers, planners & buyers, senior government officials, technologists, and innovators, with thought leaders and pioneers from each of these constituents speaking in the knowledge sessions.
OAC 2022 will be preceded by the highly anticipated Outdoor Advertising Awards (OAA) 2022 contest. The winners of the OAA 2022 will receive their metals at the high voltage OAA 2022 Awards function that will also be held at Westin Mumbai Powai Lake on July 30, 2022.
In a significant move to shine the light on cutting-edge technology and creative solutions for OOH/DOOH, the OOH Expo 2022 will also be organised simultaneously at the Westin Mumbai Powai Lake, on July 29-30, 2022.
OOH Expo 2022, planned as India’s largest exposition of state-of-the-art OOH technology, equipment and creative solutions, will attract exposition of:
- High-definition and interactive ad display systems
- Smart, connected DOOH media
- Programmatic OOH media planning and buying platforms
- OOH media monitoring systems
- ERP solutions
- Latest digital printing technologies
- Eco-friendly OOH media
- Fabrication solutions for OOH
- Material recycling technology
- Outdoor ad lighting solutions.