Turtlemint takes the OOH route to shout out ‘Health insurance ke liye #ActiveHoJaao’

Insurtech platform Turtlemint which brings together an array of life, health, car & bike insurance plans offered by top insurance companies, apart from providing substantial updates and information to customers in helping them select the best plans that meet their individual requirements, has rolled out a multi-city OOH campaign to reinforce the brand messaging on health insurance offerings.

The campaign, unveiled in 20 cities including Mumbai, Delhi, Chennai, Kolkata, Bangalore, Pune, Ahmedabad, Baroda, Surat, Rajkot, Ranchi, Patna, and Jamshedpur, with the message ‘Health insurance ke liye #ActiveHoJaao’ was meticulously planned and executed by top OOH agency GLO - Out of Home Division of Lodestar Universal McCann, using multiple formats such as unipoles, billboards, gantries, bus queue shelter media, mall façade media, among others.

The Turtlemint campaign, rolled out for the duration of 6-8 weeks, has established a markedly visible presence in the target cities, with GLO ensuring the campaign visibility at key consumer touchpoints, on main arterial roads, and at high traffic junctions. The agency informs that the OOH media units for the campaign was handpicked using its proprietary OOH tool Glometer - a web based platform that facilitates building a  robust, data-enriched outdoor campaign through use of Artificial Intelligence. The planning platform utilises the necessary traffic numbers and relevant demographic detailing of the areas proposed for coverage, to ensure the best selection of media units and for achieving the best RoI.

The campaign was augmented by two clutter breaking LED innovations, featuring the Turtlemint Brand Ambassador Mahendra Singh Dhoni, promoting the USPs of the insurtech platform. One of the innovation, highlighting a healthy heart, has been strategically executed near a top gym in Pune.