Campaigns
Fastrack keeps time with OOH
The brand has time to time unveiled highly creative and attractive OOH campaigns.
Fashion accessory retail brand Fastrack showcases its range of watches on the OOH canvas, illustrated by this display on a busy street in Bengaluru. The brand has time to time unveiled highly creative and attractive OOH campaigns.
As the OOH audience size grows with the Covid-19 situation improving, fashion brands are likely to make bigger statements in the OOH environment, more so as MNC offices open up for employees to report in-person.
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Rare Beauty launches scratch-and-sniff billboards for new fragrance
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A habit of success at Prakash Arts
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Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
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Spotify taps into everyday moments with Bollywood lyrics in latest OOH campaign
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Born Free calls for an end to the captivity of great apes in DOOH campaign
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LOGIC’s ‘Estilo 2.0’- the 138 inch all-in-one display solution
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3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Company NewsBIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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PeopleAbhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner
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Innovative UseRare Beauty launches scratch-and-sniff billboards for new fragrance