Creative Concepts
Fastrack UFO Collection lands on billboards with 3D installations
The campaign is executed by Platinum Outdoor.
Fastrack’s new UFO (Unidentified Fashion Object) Collection has been unveiled with a striking OOH campaign executed by Platinum Outdoor. The highlight of the campaign is giant 3D UFO installations mounted on billboards across major city locations.
The installations create the illusion of spacecraft landing in busy urban areas, aligning with the futuristic theme of the collection and sparking curiosity among passersby. Each billboard integrates the UFO element with Fastrack’s branding, turning standard hoardings into high-impact displays.
Strategically placed at high-traffic junctions and youth-centric hotspots, the campaign reflects Fastrack’s edgy and experimental brand identity. The combination of scale, location, and creative execution ensures the UFO Collection is not only noticed but also remembered as an immersive, conversation-worthy launch.
AUGUST 2025
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