The much-awaited India Talks OOH conference will get underway today at Sahara Star hotel, Mumbai. The in-person conference will begin at 2PM.

The conference will have focused attention on areas like:

• Effective marketing of OOH
• Brining regional brands into the OOH fold.
• Brand marketers’ expectations from OOH in a rapidly changing media environment.
• Decoding programmatic OOH/DOOH.

The conference will conclude with an inspirational talk by Celebrated Mountaineer & Motivational Speaker Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents.