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Home » Digital OOH » Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions
Panasonic SignEdge Digital Network apace with rapidly evolving customer expectation of contactless, tech-enabled, interactive solutions

By M4G Bureau - March 16, 2022

Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers.

Imagine walking into your favorite car showroom and being greeted by digital screens. You input-in your favorite colour, customise the audio best-suited for your jazz-moods, bump up those wheels from normal to radial, and finally take a hard look at the suspension specifications to suit that adventurous, weekend-getaway-lifestyle of yours. The screen takes it all (inputs), processes it, and behold, the customised car of your dreams is right there (albeit, virtually). Digital signage has the possibility to do all of this, and more.

In the post-pandemic era, shopping habits have evolved dramatically. Customers have become digital-savvy and are looking for solutions that are contactless, tech-enabled, and interactive. As the economy is transforming to digital, a growing number of enterprises are focusing on delivering an interactive experience and trying to establish a connection with customers and visitors alike. And, digital technology is the key enabler, making it happen!

Therefore, to meet the growing demand for interactive digital solutions amongst Indian businesses, Panasonic SignEdge Digital Network (SDN) provides unique technology and infrastructure, allowing seamless integration capabilities with third-party software and applications in the digital screen retailers network. It enables organisations to use cloud management services allowing flexibility to create and organise reports on the DOOH displays status using content management system (CMS) software with minimum hardware configuration. Moreover, the solution empowers the ground staff with additional information in real-time to optimise the content, making it more visually appealing and engaging which improves the customer experience and leads to higher conversions. Panasonic’s SignEdge solution has been designed to explore interactive engagement for potential customers. In short, a rich, visual communication through varied modes of digital technologies to enable customers.

Panasonic introduced Digital SignEdge Extension (SDN – SignEdge Display Network) solution recently, which comes with an integrated programmatic Ad platform that helps retailers and owners of digital screens to generate additional advertising revenues for the vacant slots while offering flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience. The solution ensures complete customer privacy while providing a competitive edge to businesses.  

Advantages of Digital SignEdge Solutions:

  • Drives an engaging customer experience – using Digital SignEdge customers can self-help, driving more engagements. Studies have shown that engaged shoppers are more likely to become actual customers.
  • Dynamic content, can be regulated from a central/remote location, automatically – comes in handy for retailers/showrooms present in multiple location who want to change their display at one go.
  • More eyeballs for potential consumers.
  • Reduces waiting time for customers – tech-enabled Digital SignEdge solution, aids consumers to self-help, enabling a better shopping experience.
  • Data Analytics – CMS software in better decision-making enabling a better product planning and thus an elevated, consumer experience.

Panasonic’s Digital SignEdge Comprehensive Package has easy integration capabilities that works seamlessly with any other 3rd Party software and mobile applications. A home grown software enables Panasonic to fit in with any possible customisation required with the varied enterprises needs. Further, Enterprises can choose their preferred time and date to display content automatically. At the same time, approval of content before projection and analysis of input-data – are all a reality. Using the CMS (Central Management Software) enterprises can avail timely, organised reports of the display status which will eventually aid in key business-decisions.    

In addition, businesses today, are starting to realise that signage can be much more than a conveyor of advertising and immersive content. Instead, signage is part of a larger ecosystem or solution that helps better understand the business and customer insights. It is no longer limited to simply delivering content to the audience. Now, interactive signage may ask people questions about their preferences and provide them with more relevant information. Furthermore, the commercialisation of 5G connectivity, flexibility, and scalability on the cloud infrastructure will help the businesses with a competitive advantage in terms of building real-time data-driven campaigns for efficient management as well as effective brand penetration.

According to 6W Research, the Indian digital signage market is estimated to grow at a 15% CAGR by 2025. The growing digitalisation and urbanisation have accelerated the adoption of digital signage solutions by businesses across various sectors in the country. The retail industry is expected to hold a prominent position in implementing digital signage solutions. In recent years, retailers are making considerable investments in digital signage solutions to offer advanced customer experience and gain actionable business insights. Moreover, with the revival of the country’s economy after the prolonged pandemic phase other industry verticals, including healthcare, education, transportation, sports, and entertainment are expected to generate a substantial market revenue in the coming years.

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