H&R Johnson’s Girish Ahuja joins OAC panel to explore how OOH can compete for higher budgets

Girish Ahuja, Head of Marketing, H&R Johnson joins OAC 2026 as a panelist for the session titled, ‘Grabbing a Share of the Digital Pie: How OOH can get its act together.’ 

A seasoned marketing leader with close to three decades of experience, Girish has built and scaled several prominent consumer brands across diverse industries. Prior to his current role at H&R Johnson, he played a key role in shaping the growth of iconic brands such as Milton, Treo, Milton ProCook, Spotzero, Euroline and Claro. 

Throughout his distinguished career, Girish has held leadership positions across organisations including TVS Tyres (now Eurogrip Tyres), Greaves Cotton Ltd. and Philips India, where he led the company’s television business. His extensive experience spans sales, marketing and business leadership across the FMCG and automotive sectors, giving him a unique understanding of changing consumer behaviour and evolving media investments. 

At OAC 2026, Girish will join fellow industry leaders in examining one of the most pressing questions facing the OOH industry today: how the medium can position itself to command a larger share of advertising budgets that increasingly flow towards digital channels? 

As marketers continue to seek accountability, measurability and integrated consumer experiences, the session will explore what OOH needs to do—from improving measurement and technology adoption to demonstrating business impact—to strengthen its role in modern media planning. 

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading marketers, media owners, agencies and technology partners under this year’s theme, ‘Do The X!’.