OAC

Seasoned brand marketer Abhishek Shetty to moderate a power-packed panel discussion at OAC 2026

With nearly two decades of experience across high-growth consumer categories including OTT, quick commerce, fashion retail and e-commerce, Abhishek Shetty will moderate a panel discussion on how OOH can strengthen its proposition and command a larger share of marketing budgets that are increasingly being directed towards digital channels.

Published

July 20, 2026

M4G Bureau

Moderating a panel discussion on a topic of critical relevance at the 20th edition of the Out-of-Home Advertising Convention (OAC) 2026 will be Abhishek Shetty, Head of Marketing until recently at Swiggy Instamart. Abhishek will steer a discussion on the theme, ‘Grabbing a share of the Digital Pie: How OOH can get its act together’.

Over the last 17 years, Abhishek has built extensive expertise in driving brand relevance, consumer engagement and business growth across some of the country’s most dynamic sectors. Most recently at Swiggy Instamart, he has played a pivotal role in leading the brand to its highest-ever monthly users, creating viral cultural moments and delivering strong marketing efficiencies by effectively combining brand building with data-led growth strategies.

Having worked in categories where performance marketing and digital investments dominate media conversations, Abhishek brings a valuable perspective on what brands seek from media platforms today—measurability, accountability, agility and demonstrable business impact.

The panel discussion will deliberate on how the OOH industry can evolve to strengthen its value proposition in order to secure a greater share of advertising spends that are increasingly dominated by the digital media. The conversation is also expected to explore the role of data, audience intelligence, technology and measurement in making OOH a more compelling proposition for modern marketers.

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leading voices from marketing, media and technology under the theme, ‘Do The X!’.