M4G Bureau
Tamil Rockerz goes big on OOH in Chennai, rest of TN
By M4G Bureau - October 03, 2022
The multi-city campaign has been executed by El Shaddai Marketing & Advertising
5G rollout could be a gamechanger for DOOH in India
By M4G Bureau - October 03, 2022
High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others
Lufthansa campaign takes off on a new note
By M4G Bureau - September 29, 2022
Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
OOH it’s Gabbar Singh vs the Bigg Boss!
By M4G Bureau - September 28, 2022
COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.
Screaming fest at McDonald's Singapore !
By M4G Bureau - September 28, 2022
The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.
PNB woos TG with brand splash on Delhi Metro
By M4G Bureau - September 28, 2022
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
Mera Hoardings sets the ground for Legends League Cricket campaign
By M4G Bureau - September 28, 2022
The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.
When love goes all epic on OOH
By M4G Bureau - September 27, 2022
Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.
Andhra Pradesh government declares plastic flex ban
By M4G Bureau - September 26, 2022
The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.
OnePlus projects India’s first immersive 4DX commercial in cinemas
By M4G Bureau - September 23, 2022
OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.
adidas ‘made Originals’ leaves a strong OOH footprint
By M4G Bureau - September 22, 2022
The innovation a true standout
Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation
By M4G Bureau - September 21, 2022
The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company
GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion
By M4G Bureau - September 21, 2022
Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon
As Britain bids farewell to the Queen
By M4G Bureau - September 20, 2022
Advertising paused on the screens