PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Renault India drives in 3D anamorphic experience for Kiger

By M4G Bureau - October 18, 2022

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.

Greenply Platinum reinforces its quality proposition

By M4G Bureau - October 13, 2022

The brand uses smart copies to drove home the message of product durability

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

WPP acquires remaining stake in MediaCom Communications in India

By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

Rippling goes outdoor on talent hunt

By M4G Bureau - October 06, 2022

Clear messaging - hallmark of the campaign

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Tamil Rockerz goes big on OOH in Chennai, rest of TN

By M4G Bureau - October 03, 2022

The multi-city campaign has been executed by El Shaddai Marketing & Advertising

5G rollout could be a gamechanger for DOOH in India

By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

Lufthansa campaign takes off on a new note

By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.