Campaigns
Greenply Platinum reinforces its quality proposition
The brand uses smart copies to drove home the message of product durability
A company with a heightened sense of good corporate citizenship and sustainability, Greenply Industries under the leadership of Manoj Tulsian, JMD & CEO of the company, evangelises the Indian wood panel industry’s commitment to Net Zero. Writing on the theme of environment sustainability published by IndiaCSR website, Manoj writes: “Corporates have realized the leverage that is associated with sustainability initiatives getting driven into business operations. Corporates have been more transparent in showing their environmental footprints and this has established a better trust amongst their stakeholders.”
The company’s core values and commitment to a clean, green world would have a significant bearing on consumer preferences as the brand unfurls its product campaigns. Greenply Platinum OOH presence with catchy copy on large formats underlines the brand’s connectedness with this medium. The series of large format displays on the National Highway near the Kempegowda International Airport, Bengaluru is case in point.
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Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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